I have always been fascinated by science, and more specifically by new discoveries and how they were made. So you could imagine my joy when I found out that U of T had a course on the history of science. The course covered famous scientist, their discoveries or ideas and the impact that they had on the world. Recently, I came across a picture that caught my attention. The picture was titled, "If famous scientist had logos."
I thought that the picture was ingenious. Each scientist's name was displayed but it included a clever addition to it based on what they were famous for. It reminded me of what our lecturer mentioned in class about the Evolve game logo. At first glance, it seems insignificant but when you think about it, you can see the deeper meaning in the logo. The Evolve logo had the 4V1 - EvolVe to represent 4 humans against one monster. The size of the block that contained the letters were the same and this represented that they were evenly matched. The essence of the game is given merely by that picture. Here is a brief explanation of what each logo in this image means:
- Pythagoras - The A is a triangle; the Pythagorean theorem
- Archimedes - "Give me a lever long enough and a fulcrum on which to place it, and I shall move the world." His name is like a lever balanced on a fulcrum
- Copernicus - Earth's orbit around the Sun
- Newton - The falling apple; gravity
- Darwin - Evolution
- Einstein - E=mc^2
- Democritus - Atoms. He was the first to suggest atoms
- Euclid - His axioms and postulates on geometry
- Leibniz - Integration - the notation for it
- Godel - Incomepleteness theorem, his name is incomplete
- Faraday - Magnets
- Bohr - Atomic structure
- Pauli - Pauli's exclusion Principle
- Heisenberg - Uncertainity
- Feynman - Path integral formulation
- Borlaug - Work in agriculture, wheat
- Crick + Watson - DNA molecule
- Goodall - Research on monkeys
My particular favorite was Einstein's logo. It took a second to realize that the mc^2 was equal to E and his formula seemed to work perfectly with his name. Creative UX logos like the following are memorable. They leave an impression on the user that (lo)goes with them where ever they may be. It also increases the likelihood of a person mentioning the logo and sharing it with their friend which in turn bring greater attention to the product or person. And if nothing else, you can appreciate the genius of the artist!
Image from: http://imgur.com/gallery/6EFm4hS
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